Taiwan is a leading supplier of technologically advanced products to the global market. It is home to producers of various key products, including electronics, IT components, photovoltaic application products, auto parts, machinery, hardware, and different industrial equipment. In order to assist Taiwanese companies in tapping into the vast overseas market, TAITRA is actively inviting foreign buyers to Taiwan for one-on-one procurement meetings with excellent Taiwanese suppliers. Through such arrangements, Taiwanese enterprises have more opportunity to do business with foreign buyers without the need to spend much on overseas business trips.
The Customized Marketing Service Program is designed to create business opportunities in emerging markets of Brazil, Mexico, Turkey, Poland, Russia and Iran. TAITRA’s branch offices in the 6 countries offer tailor-made marketing services, including recruiting of local project managers for buyer visits, updating market information and organizing promotional activities. The program helps reduce the initial barriers of entry and enables enterprises to uncover new opportunities.
TAITRA organizes trade groups to participate in more than 50 international trade exhibitions held overseas annually. Over 1,000 Taiwanese enterprises have had the opportunity to participate in these events.
TAIWAN EXPO has been held 14 times in 10 cities across 6 countries, including Indonesia, India, Vietnam, Malaysia, the Philippines , and Thailand since 2017.
It has attracted near 300,000 visitors and received more than 4,100 reports fromdomestic and foreign media.
TAIWAN EXPO has effectively enhanced Taiwan's international visibility and image, and it has promoted Taiwan's industrial image and national power to the New Southbound countries. It has also successfully deepened bilateral interaction in different fields, including culture tourism, education, medical care, and many other industries. In addition, TAIWAN EXPO has not only encouraged people from ASEAN and India to become acquainted with Taiwan, but has also attracted more people to visit Taiwan or plan to study here.
TAITRA organizes trade missions to visit various cities around the world, such as Middle East, Africa, Japan, South Korea, Latin America, and India to promote the representative industries of Taiwan, which include automobile parts, hardware, flat panel display, sports equipment, and medical equipment. Over 600 Taiwanese companies take part in these trade missions annually, engaging some 12,000 foreign business people in business discussions.
In order to assist Taiwanese companies to develop their businesses in overseas markets, TAITRA collaborates with BOFT and MOEA in providing Overseas Business Center (OBC) service in over 40 countries and 60 cities globally.
Taiwanese companies who look for a week’s use of meeting rooms could take advantage of this service for free, and could even get a special price for longer use in designated locations. The service package includes market and investment information provided by TAITRA’s overseas branch offices. OBC is the ideal choice for companies to pursue multiple overseas markets.